We design and craft all our experiences from the ground up in every detail.
The profound knowledge of Italian culture and territory allows us to shape experiences unlike any other, each one with a different emphasis. A well-run organization and a network of dedicated professionals ensure that we can devise each experience maintaining the highest quality standards by monitoring every step of the process.
We can thus provide memorable experiences tailored for a deep dive into the culture of our country and savor the Italian taste for life, stress-free.
Our fresh and unique approach has been refined over the last 16 years of expertise, gained with Florencetown, a model that we have now decided to extend nationwide, by establishing Towns Of Italy.
Our flexible and wide-ranging organization, embodying the talent of 120 people all across the country and a team of high profile Key People who, day in and day out, create such memorable experiences.
The most efficient way to ensure full control over the whole supply chain is by owning crucial assets, which is why we have consistently invested in the acquisition of transportation assets and strategic locations.
This allows us to devise immersive experiences and unique formats, such as cooking classes taught by pro chefs in our schools. Our extensive track record in the experiential travel industry means we also secured privileged partnerships with art venues and museums, allowing us prime access to Italy's major cultural attractions.
We have always wanted to promote, share and foster the beauty of our country by honoring its culture and traditions. And, if there is one tradition that defines us and is known all over the world, that is, without any doubt, the culinary one.
So, to let our clients dive into this ancient, all-Italian art, we couldn't do without cooking: we were the first, in 2008, to create a format of cooking classes in Florence, acquiring our first school in the historic center. Milan and Palermo soon followed, and more are coming: new locations to share with our clients all the secrets of Italian cuisine, together with our pro chefs. Next opening in 2025: ROME!
We’ve passed the phase where sustainable tourism only means eco-friendly and organic. Today our most important concern is protecting the local essence of destinations, the people, the traditions.
Towns of Italy is part of Towns of Italy Group, the first group in Italy specializing in experiential tourism. The group comprises divisions for regular tours, groups & FIT, and a luxury division, allowing us to cater to a wide range of clientele with diverse needs. To meet the highest market standards, professionalism is key—which is why we established Towns of Italy Group, Italy's leading experiential tourism group.
We aim to move beyond the often improvised and fragmented nature of this industry, which frequently lacks skilled professionals.
Our mission is to promote, share, and highlight the beauty of Italy, honoring its rich culture and traditions.
Our goal is to become the leader in experiential tourism in Italy.
By controlling our entire supply chain and leveraging our extensive presence across the country, we provide unique, worry-free experiences. We aim to create a new, virtuous model of tourism—one that is innovative, sustainable, and founded on diverse, complementary expertise. This model will serve as a benchmark for local operators aligned with our vision, especially in Southern Italy.
