Since 2006, we have been welcoming clients from all over the world, offering them carefully curated experiences, both in groups and private. We are the only national operator present in all major destinations, with activities, staff, facilities, and vehicles directly managed by us. This allows for precise planning and full control over the entire process.
That’s why we are Experience Makers. That’s why we are the leading group in experiential tourism in Italy.
A solid organization and a network of dedicated professionals ensure that every experience meets the highest quality standards, monitored at every step of the journey. With offices, teams and on-site staff across Italy, we are able to support our travelers wherever they go and deliver seamless, authentic experiences from start to finish.
Our fresh, distinctive approach has been refined over two decades of work, supported by a flexible, wide-ranging structure and the talent of more than 100 passionate people who, day after day, bring these experiences to life.
The most efficient way to ensure full control over the whole supply chain is by owning crucial assets, which is why we have consistently invested in the acquisition of transportation assets and strategic locations.
This allows us to devise immersive experiences and unique formats, such as cooking classes taught by pro chefs in our schools. Our extensive track record in the experiential travel industry means we also secured privileged partnerships with art venues and museums, allowing us prime access to Italy's major cultural attractions.
Our story began on the rough wood of a kitchen table, where a child watched his grandmother Wilma knead fresh pasta. From that simple gesture, the idea was born to create, a few years later, in 2008, the very first format of cooking classes in Tuscany, opening our Cooking School in the heart of Florence.
Today we have four cooking schools across Italy — in Florence, Rome, Milan, Palermo - unique spaces that welcome visitors and reflect the essence of the cities they are in — with the goal of continuing to grow and bring our experience to new destinations.
We offer activities shaped over years of hospitality which today allows us to master the art of creating authentic experiences.
We’ve passed the phase where sustainable tourism only means eco-friendly and organic. Today our most important concern is protecting the local essence of destinations, the people, the traditions.
Towns of Italy is part of Towns of Italy Group, the first group in Italy specializing in experiential tourism. The group comprises divisions for day tours, multidays, groups & FIT, and a luxury division, allowing us to cater to a wide range of clientele with diverse needs. To meet the highest market standards, professionalism is key—which is why we established Towns of Italy Group, Italy's leading experiential tourism group.
Our mission is to promote, share, and highlight the beauty of Italy, honoring its rich culture and traditions.
By controlling our entire supply chain and leveraging our extensive presence across the country, we provide unique, worry-free experiences. We aim to create a new, virtuous model of tourism—one that is innovative, sustainable, and founded on diverse, complementary expertise. This model will serve as a benchmark for local operators aligned with our vision, especially in Southern Italy.
Florencetown internazionalizzazione 2023
Elenco contributi pubblici 2023
